Affiliation:
1. Chandigarh University, India
Abstract
Artificial intelligence (AI) and machine learning (ML) are catalyzing a revolution within the financial sector, reshaping traditional paradigms of wealth management. This chapter explores the transformative influence of AI and ML in financial innovation, dissecting their profound impact on decision-making, risk mitigation, and the overall financial landscape. Delving into the historical progression of AI and ML in finance, this chapter navigates the current state where algorithms drive trading strategies, risk assessments, and customer-centric services. It scrutinizes their disruptive potential, challenging conventional notions of risk, efficiency, and personalized finance within the industry. The chapter unveils the core mechanisms underpinning AI and ML applications, elucidating their pivotal role in optimizing investment portfolios, automating trading processes, and fortifying cybersecurity measures. It highlights the synergy between human expertise and machine intelligence, showcasing their collaborative potential in enhancing financial decision-making accuracy and agility.