Affiliation:
1. University of Nottingham, Ningbo, China
Abstract
Higher education institutions are becoming more proactive facilitators and promoters in the realm of innovation and entrepreneurship, and the normative and cognitive forces underpinning them are being uncovered and discussed. This chapter focuses on the current state of entrepreneurial education in China's higher education institutions and the desire to integrate into higher education programmes. The author will discuss and examine the impact of the university-wide entrepreneurial education initiatives within the province of Zhe-Jiang, China.