Affiliation:
1. Universiti Sultan Zainal Abidin, Malaysia
2. University Sultan Zainal Abidin, Malaysia
Abstract
Integrating artificial intelligence (AI) into management science practices has become one of the most important ways to boost productivity in today's business world. This chapter focuses on how AI technologies have changed how different parts of an organization work. Businesses can improve overall efficiency, make decisions more quickly, and run the processes more smoothly using AI. The chapter examines core AI methodologies, including machine learning, natural language processing, and predictive analytics, and their applications in automating routine tasks, personalizing customer interactions, and enabling data-driven strategies. They are used to automate routine tasks, make contacts with customers more personal, and make data-driven strategies possible. AI-powered tools are changing how people work, encouraging new ideas, and giving companies an edge over their competitors through in-depth research and real-life case studies. Problems and moral issues connected with using AI, giving a complete picture of how AI will help organizations become more productive in the future.