Affiliation:
1. Amity University, Ranchi, India
Abstract
Financial technology (FinTech) has revolutionized the financial services industry, leading to the emergence of various financial innovations. Among these innovations, embedded finance has gained prominence as it integrates financial services into non-financial products and platforms. Additionally, the integration of artificial intelligence (AI) into financial processes has transformed how firms manage their financing and investment activities. This chapter provides an in-depth analysis of embedded finance and AI's impact on firm financing and investment strategies through case studies, highlighting the opportunities and challenges presented by these financial innovations.