Reconciling the Profitability and Sustainability Paradigm Within the Framework of Positive Organizational Behavior

Abstract

In today's corporate companies, the existence of companies is treated as an individual separate from its owners, and the main goal is to ensure the profitability of this entity and make it sustainable. For this reason, when basic goals such as profitability are focused, cultural values can be sacrificed for these goals. This approach not only causes resources to be consumed in a short time, but also harms employee loyalty, team spirit and business performance. Ignored factors such as high personnel turnover rate, depletion of resources in a short time, decrease in trust in the organization, loss of team spirit bring high costs in the long term. The solution is to design an environment that increases employee motivation and reinforces the sense of belonging with a positive organizational approach, while striving to fulfill the organization's corporate and financial goals. The purpose of this section is; The aim is to propose an appropriate organizational model that will ensure that organizational goals can be sustained by making use of positive psychological approaches.