Innovation and Startups for Transforming Nigeria's Developing Economy Into a Business Dynamo

Abstract

Startups wield significant influence on the global economy, stoking household demand and spurring price competition alongside established firms in competitive markets. Technologically driven payment and delivery options intensify competition, propelled by innovation aimed at enhancing daily essentials needs. The post-pandemic outcome casts a shadow on global economic headway, leading to reduced job opportunities. This chapter emphasizes the urgent need for conceptual, empirical, and policy reform in the context of innovations and startups in the Nigerian context.