Affiliation:
1. Redeemer's University, Nigeria
Abstract
Digital technologies have impacted all aspects of magazine publishing, and emerging technologies such as artificial intelligence (AI) promise to make even greater impacts. Notwithstanding, the rapidity of their introduction has made the empirical tracking and classification of trending e-collaboration and e-marketing innovations difficult. This study, therefore, explores e-marking and e-collaboration innovations employed by digital magazines available online, with the aim of identifying and classifying trending e-marketing and e-collaboration innovations; and illustrating publisher relations with content creators and marketing collaborators, to guide future research, e-commerce and AI adoption. Analysis indicated that 10 promotional, 10 e-pricing, 9 e-distribution, 7 e-commerce, and 19 e-collaboration innovations are trending, and adapting them to complement AI would enable e-magazines to perform, especially if they would adopt e-collaboration rather than e-competition.
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