Affiliation:
1. Chitkara Business School, Chitkara University, India
Abstract
The automotive industry is often regarded as a crucial pillar of the economy in several developed countries. Manufacturers are required to identify and implement strategies aimed at enhancing product quality, enhancing the adaptability of their production facilities, optimizing supply chain networks, managing technical intricacies and variations, and sustaining competitiveness in both developed and emerging nations. This chapter provides insights into the method of collaboration, enhances the utilization of essential automotive technology, and reinforces the fundamental competencies of a manufacturer. Additionally, this emphasizes the crucial roles that cross-functional collaboration and market knowledge integration play in industrial applications as a means to gain competitive advantages. This study highlights the necessity of embracing innovation adoption within the automobile industry to attain competitive advantages and establish sustainable mobility.