Affiliation:
1. School of Commerce and Management Studies, Dayananda Sagar University, India
Abstract
In order to maintain a development that is harmonious with the environment while simultaneously maximizing profits, adopting green, sustainable, and responsible investments has become a goal for every company. This has resulted in numerous new trends in technology, financial management, and how businesses want to position themselves in the market through green investments. Fintech, with its digital transformation, ease of doing business, transparency, and expanded reach, plays an important role in this scenario. Fintech is developed as an alternative to traditional financial institutions and plays a critical role in long-term green investment. The aim of this study is to investigate the significance of green investment and its growth with Fintech innovations. The findings show that Fintech innovation increases the sustainability of financial businesses by encouraging green investment as well as green economic growth by raising the level of green finance development, which is crucial for most nations.
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