Startups Valuation in a Rapidly Evolving Entrepreneurial Landscape

Abstract

In recent years, global innovation and entrepreneurship surged due to market dynamics, tech advancements, and a hunger for disruptive ventures. This led to more startups and expanded entrepreneurial finance. Startup valuation, tied to market sentiment, emphasizes sustainability and profitability, shaping investments, trajectories, and sustainability. It underpins funding, terms, and strategies recognized by policymakers for economic development. Big data, clean tech, mobile tech, and augmented reality consistently boosted valuations, reflecting a global trend for sustainability. Data-driven approaches reshape valuation methods. In the dynamic entrepreneurial landscape, startups drive growth and tech progress. Startup valuation is key to attracting investors, funding, and strategic planning. This review synthesizes research, offering a holistic view of startup valuation, and examining factors, methods, challenges, and trends. Valuable for scholars, practitioners, and policymakers, it contributes to global startup ecosystem growth.