Affiliation:
1. School of Liberal Studies, University of Petroleum and Energy Studies, Dehradun, India
Abstract
This study explores solopreneurship, an autonomous entrepreneurial model centered on managing digital enterprises aligned with personal interests. It analyzes the transformative impact of social media, investigating strategies like task outsourcing and collaborative ventures using Software as a Service (SaaS). Emphasizing platforms such as YouTube, X, and LinkedIn, the study highlights personal branding's substantial role in audience growth. Amid broader societal shifts, globalization, and economic growth, it delves into solopreneurs' motivations and challenges, stressing social media's indispensable role in reshaping global business practices. The research also probes well-being aspects, identity management, and protective strategies in the digital era. Identifying supportive ecosystems as pivotal, it emphasizes the critical examination of megatrends for a comprehensive understanding of solopreneur dynamics in digital entrepreneurship.