Affiliation:
1. Higher Institute of Business Administration of Gafsa, Tunisia
Abstract
This study contributes to the literature on social media and digital transformation and provides insights into how the implementation of digital transformation emerges as an assemblage constituted by diverse socio-economic challenges. Drawing on several recent works on the intention development' of information system, the authors discuss the fulfilment of social media in the company as strategic tools that have had a profound incidence on the manner they convey and are of great importance to the management of the company. The admixture of social media tools has removed the geographic barriers that once limited communication and led to an explosion of virtual presence and online communities of electronic participation.