Leveraging Virtual Reality (VR) and Augmented Reality (AR) for Enhanced Tourism and Event Marketing

Abstract

This chapter proposes to explore the intersection of virtual reality (VR), augmented reality (AR), data analytics, and marketing in the context of the tourism and events industry. As technology continues to advance, organizations within this sector are seeking innovative and transformative ways to engage and attract tourists and event attendees. VR and AR have emerged as powerful tools for creating immersive experiences, while data analytics provides insights into consumer behavior and preferences. This chapter will examine how these technologies can be integrated into marketing strategies to enhance engagement, visitor experiences, and decision-making processes. By discussing real-world case studies, ethical considerations, and future trends, this chapter aims to provide a comprehensive overview of the subject and offer practical insights for professionals and researchers in the field.