Utilizing Marketing Information Systems and Big Data Analytics in Promoting Tourism Destinations-Reference-Cited by-同舟云学术

Utilizing Marketing Information Systems and Big Data Analytics in Promoting Tourism Destinations

Published:2024-05-03 Issue: Volume: Page:205-230
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Saba Farheen N. S.¹,Bhandari Goutham B.¹,Abdulmannan Lalshawala¹,Makhija Gaurav¹

Affiliation:

1. RV College of Engineering, India

Abstract

The integration of big data analytics (BDA) and marketing information systems (MKIS) has grown more and more significant in the field of tourism marketing. This investigation's theoretical framework is based on important works in the domains of data analytics, marketing technology, and tourism marketing. Insights gleaned from marketing management illuminate the evolution from conventional marketing strategies to contemporary data-centric methodologies. Recognizing the current reliance on MKIS and BDA within the domain of tourism marketing mandates an appreciation of this historical progression. This study on big data provides a thorough review of the tools, technologies, and approaches involved in BDA. These types of technologies shape visitor experiences and provide a further perspective on the synergy between MKIS and BDA in tourism marketing.

Publisher

IGI Global

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