Affiliation:
1. Modern College of Business and Science, Oman
2. Birla Institute of Technology Management, India
Abstract
India, one of the most populous countries in the world, holds the potential to create sustainable growth in every sector including banking with optimum and efficient utilization of modern technology. Mobile phone is one such technology that holds the key to India's dream of financial inclusion. This study has been specifically designed to explore the bottlenecks for the implementation and usage promotion of mobile banking services. Scales utilized for this study provide enough rational support to findings that provide various insights to the bankers, marketers, and payments industry experts to develop better techniques and processes to make their services seamless and efficient with an exponential increase in the adoption of mobile banking.