Systematic Literature Review

Abstract

The importance of ethics practiced by influencers must be considered. Influencers significantly impact their audience and can shape public opinion, attitudes, and behaviors. Ethical behavior helps influencers establish and maintain trust with their audience. Influencers are transparent, honest, and authentic in their content, which fosters trust and credibility. Ethical influencers are transparent about their partnerships, collaborations, and sponsored content. Ethical influencers have the potential to inspire and empower their audience to make a difference. They can influence their audience to adopt positive behaviors and attitudes, promoting social norms conducive to a more ethical and compassionate society. Influencers prioritizing ethical behavior contribute to a healthier online community and set a positive example for others in their field. Based on the above, it is intended to systematically review the bibliometric literature on ethics practiced by influencers using the Scopus database with the analysis of 134 academic and/or scientific documents.