AI in Hospitality and Tourism Promotion

Abstract

The integration of artificial intelligence (AI) in the hospitality and tourism industry presents significant opportunities and challenges. This research explores how AI technologies, such as chatbots, predictive analytics, and personalized recommendations, are transforming the way businesses promote their services and engage with customers. AI-driven tools can enhance customer experiences by providing real-time information, personalized travel recommendations, and efficient service management. They enable businesses to analyze vast amounts of data, predict trends, and tailor marketing strategies to individual preferences, thereby increasing customer satisfaction and loyalty. However, the adoption of AI also presents challenges, including concerns over data privacy, the need for substantial initial investments, and the potential displacement of human jobs. The findings underscore the importance of strategic AI adoption in achieving competitive advantage and enhancing the overall customer experience in the rapidly evolving hospitality and tourism sector.