AI-Driven Innovations in Service Marketing Transforming Customer Engagement and Experience

Abstract

The advent of artificial intelligence (AI) has revolutionized service marketing, offering unprecedented opportunities to enhance customer engagement and experience. This chapter delves into the transformative impact of AI-driven innovations on service marketing strategies, emphasizing how AI technologies such as machine learning, natural language processing, and predictive analytics are redefining customer interactions. By automating personalized communications, predicting customer needs, and providing real-time solutions, AI is enabling businesses to deliver more efficient, tailored, and satisfying experiences. The chapter explores various AI applications, from chatbots and virtual assistants to advanced customer data analysis, illustrating how these tools are being integrated into service marketing to foster deeper customer relationships and drive business growth. Through case studies and empirical data, the chapter demonstrates the practical implications of AI in enhancing service delivery, improving customer satisfaction, and creating a competitive edge in the market.