Reinventing Customer Support-Reference-Cited by-同舟云学术

Reinventing Customer Support

Published:2024-01-24 Issue: Volume: Page:93-110
ISSN:2327-3275
Container-title:Advances in Business Information Systems and Analytics
language:
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Author:

Babu C. V. Suresh¹^ORCID,Moses C.²

Affiliation:

1. Hindustan Institute of Technolgy and Science, India

2. Hindustan Institute of Technology and Science, India

Abstract

This chapter explores the integration of ChatGPT and AI for customer engagement, emphasizing its transformative potential. It begins by introducing the theme and the significance of ChatGPT in revolutionizing customer service through AI advancements. Subsequently, it delves into practical applications, discussing how ChatGPT understands and addresses customer inquiries effectively, automates routine tasks, and offers personalized assistance. Ethical considerations in AI implementation are also addressed. Real-world case studies demonstrate successful ChatGPT implementations, offering insights and best practices for maximizing customer engagement. The chapter concludes by envisioning the future of AI-powered customer support, highlighting the importance of a balanced integration of AI and human agents for sustainable customer experiences and business growth.

Publisher

IGI Global

Reference14 articles.

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