Affiliation:
1. University of North Georgia, USA
Abstract
This chapter explores prominent scholars' articulations of racial ideologies and frames used in discourse on race and racism. Focusing on qualitative research designs, the chapter aims to consolidate the insights from leading scholars into a consolidated conceptual framework for racial discourse. The conceptual framework draws on influential works, such as Helms' White identity statuses, to categorize racial ideologies, fostering a nuanced understanding of the complexities surrounding racial discourse and contributing to the ongoing efforts to understand societal views of race and racism. Then, this chapter discusses pertinent research designs that could be used in racial discourse analysis in deploying the conceptual framework of racial ideologies and frames.
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