Affiliation:
1. Institute of Business Management, GLA University, Mathura, India
2. College of Business Administration, American University of the Middle East, Kuwait
Abstract
The growing power of artificial intelligence (AI) is fundamentally altering the landscape of academic research. AI-powered tools are streamlining tasks like literature reviews, manuscript drafting, and reference generation, empowering researchers to delve deeper into their work and foster innovation within their fields. Natural language processing (NLP) capabilities of AI tools facilitate rapid and comprehensive literature reviews, identifying emerging trends, gaps, and interconnected themes. This integration of AI in academic research signifies a paradigm shift, offering unprecedented opportunities for exploration and discovery. However, as AI tools become more commonplace, reviewers and editors must maintain vigilance. While these tools enhance efficiency, there's a risk that their use may compromise the scientific integrity of research. Therefore, striking a balance between leveraging AI's advantages and preserving the rigor of scientific discourse is imperative.