Textile Tourism and the Challenges of the Indigenous Handloom Sector in Northern Kerala

Abstract

This study investigates the functioning of indigenous handloom enterprises and their relationship with textile tourism. It also explores the regional textile industry and the challenges weavers encounter in promoting their goods to visitors and exporters. Data was collected using a purposive sampling method, and a structured questionnaire was administered to 120 weavers from four textile weaving centers in Kozhikode, Kerala. The most significant obstacle for weavers and independent producers is the lack of direct communication with customers and the limited access to information provided by manufacturers, corporations, and gallery owners. Firstly, handcrafted items are becoming more accessible and affordable; secondly, the interest of the younger generation is gradually fading, which reduces the number of skilled professionals. The result of this study provides insight into how Khadi Textiles has the potential to contribute positively to socioeconomic achievements and enhance weaver's and destination image.