Affiliation:
1. Chandigarh University, India
2. Amity University, Mohali, India
Abstract
This study explores how Apple's Vision Pro can boost travel experiences using augmented reality (AR). As many people seek engaging, immersive travel, AR technology opens up fresh possibilities. It can enhance the tourism sector by engaging visitors and providing a new approach to viewing the destination virtually. Tourism stakeholders can use Apple's superior AR (Vision Pro) to create unique experiences to attract travellers and create demand for the destination. This paper aims to highlight and explore Apple Vision Pro by analysing its key characteristics and capabilities. Specifically, this paper will discuss how this augmented reality platform could potentially enhance tourism experiences and its effects on tourist satisfaction. To conduct this study, the qualitative approach method is used, and a literature review is conducted using peer-reviewed articles. Apart from VR and AR technology, this paper also discussed the latest trends that are providing benefits to the tourism sector.