Unlocking the Success of Mobile Wallets Among Hawkers in India

Author:

Tabeck Pooja Sehgal1ORCID

Affiliation:

1. Symbiosis Institute of Business Management, Symbiosis International University (Deemed), Pune, India

Abstract

Smartphone penetration in India has led to the successful adoption of technology among all demographic segments. Smartphone adoption, followed by affordable internet, opened the doors for many technologies and applications to disseminate among various segments. Mobile wallets also piggyback on the penetration of mobile phones and the Internet, providing wonderful opportunities for hawkers to manage their payments. Mobile wallets are like physical wallets and are one of the latest innovations with considerable potential which has been adopted by all. Ease of use, trialability, and relative advantage are a few factors leading to hawkers' adoption. The present chapter will try to unlock the factors that fuel mobile wallet adoption.

Publisher

IGI Global

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