Economy Percolating Effect of Ecotourism

Abstract

The study aims to determine the economic percolation effect of ecotourism. It explores the application of triple bottom line (TBL) theory as a tool to measure effects on environment, economy, and society by ecotourism activities. It also studies the sustainable development practices that can aid local community development. The study utilized a descriptive approach through the primary and secondary data. The organisations practising ecotourism business in India were approached for the primary data collection through a structured questionnaire. The gap identified was that many sites do not follow the proper ecotourism practices in order to provide benefits to the local communities. Some of the studies highlight the lack of coordination between management and the local community. The study's findings suggest that if organisations seriously put TBL theory into reality and provide opportunities to communities, ecotourism will practically extend its economic benefits to them.