Affiliation:
1. Taylor's University, Malaysia
2. Lovely Professional University, India
Abstract
Tourism's rapid expansion presents both opportunities and challenges for sustainable development. This chapter explores the intricate relationship between tourism and sustainability, aiming to identify pathways towards harmonization. This chapter presents the interconnectedness of economic, environmental, and socio-cultural factors shaping tourism's impact. The study delineates critical challenges and opportunities, emphasizing the need for innovative solutions to reconcile conflicting imperatives. Objectives include examining the dynamics between tourism and sustainability, identifying challenges, delineating guiding principles, and providing recommendations. By addressing these objectives, the study contributes to a deeper understanding of sustainable tourism and provides actionable insights for policymakers, industry stakeholders, and destination communities. Ultimately, it advocates a paradigm shift towards tourism practices prioritizing environmental conservation, cultural preservation, and community well-being.