Affiliation:
1. Bennett University, India
Abstract
Tourism participation hinges on key determinants such as leisure time and disposable income, acting as facilitators that either enable or hinder travel engagement. Ecotourism is experiencing substantial growth of 7% to 30%. This chapter explores a sustainable business strategy in tourism, particularly emphasizing ecotourism. Sustainable tourism businesses, though premium, prioritize responsible travel experiences. Technology integration enhances environmental and cultural awareness but poses challenges like mass tourism. Business service management in ecotourism emphasizes e-service quality for enduring consumer relationships. Governments, as demonstrated in the G20 summit, actively promote sustainable tourism, highlighting the need for global collaboration. Sustainable tourism, balancing environmental, cultural, and economic aspects, fosters positive travel experiences and supports the ethical future of the industry.