Exploring Enlarged Perceptions of Value

Abstract

This chapter explores how virtual reality (VR) technology has been used in Indian tourism with a focus on how users view it as valuable. In order to do this, the chapter introduces a thorough framework that takes into account a variety of elements, including perceived advantages (such as utility, novelty, social image, telepresence, and enjoyment), sacrifices (comprising complexity, health risk, physical risk, and cost), and the overall perceived value. This research is used in the chapter to examine Indian travelers. The chapter's findings will point to a number of important patterns. First, it helps prove that people's judgements of VR's value are significantly influenced by their perceived telepresence—the sensation of being there in a virtual environment—and its perceived usefulness. Contrarily, the main trade-offs that influence how much people value VR usage are the perceived health risk and physical risk. It's interesting to note the perceived expense of using VR to be a significant factor in determining perceived value or not.