Virtual Reality and Augmented Reality for Industrial and Business Intelligence

Abstract

The world of innovation and innovative technologies is rapidly proving its scope and benefits across the business sector featuring business intelligence tools. The traditional way of searching data sources, visualizing those data, and arriving at business decisions has transformed with tools of computational intelligence. Here the role of virtual reality (VR) and augmented reality (AR) comes into the picture. The current work looks into the possibilities of VR and AR in business, which support predictive analytics, customer analytics, business analytics, and data visualization aspects through systematic literature review and content analysis. In this paper, a systematic analysis of associations and features of both VR and AR has been done by detailing the outline, organization, management, and devices for business and industry intelligence. The objective of the current work is met with the insights and understanding of VR and AR in relation to business intelligence.