Consumer Perspectives and Behaviours in the Electric Vehicle Market

Abstract

Government rules, environmental concerns, and technological breakthroughs are driving the fast expansion of the electric vehicle (EV) sector. In order to understand potential EV consumers' motives and obstacles, this chapter examines consumer perceptions, habits, and hurdles. It does this by examining market data and current research. The chapter looks at how consumer opinions vary by demography, with particular attention to age, income, and geographic location. It talks about how marketing tactics, public awareness campaigns, and legislative measures like tax breaks and subsidies may alter consumer attitudes and adoption rates. This chapter examines consumer behaviour in the electric vehicle (EV) market and offers strategic solutions to alleviate concerns, enhance market penetration, and promote sustainable industry growth. It also offers insights for regulators, manufacturers, and marketers to expedite the shift.