Affiliation:
1. Chinhoyi University of Technology, Zimbabwe
Abstract
The coming in of the fourth industrial revolution has come with many changes. Smart technology has been introduced and markets for SMEs have not been spared since each business is going smarter. This book chapter comprises a narrative analysis on the relationship between artificial intelligence and data analytics and SMEs' markets in Zimbabwe. Bibliometric analysis was done and searches of literature on platforms like Google Scholar and Scopus was done. Literature reviewed was from the period 2013 to 2023. It was found that SMEs are being affected by the changes in technology and there was need for governments to intervene so that SMEs move with trends so that they do not fail.