Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing

Abstract

Mobile marketing is essential for timely, personalized communication in the digital world. Engagement is increased by location-based strategies like geofencing and context-driven notifications. Integrating social media improves ties with customers. In the digital age, multi-channel integration guarantees a smooth and personalized experience. As per the authors, this chapter explores how location-based suggestions, context-driven notifications, and multi-channel integration enhance client connections while highlighting the significance of geolocation data for targeted content. For context-driven notifications to be effective, helpfulness and privacy must be balanced. Companies create stronger relationships with their consumers and improve the customer experience, which motivates both present and new customers to engage and connect with their brand. An analysis is conducted on the changing field of mobile marketing, emphasizing the use of location-based tactics, multi-channel integration, and context-driven notifications to increase user engagement.