Identifying the Applications of Artificial Intelligence in Online Marketing

Author:

Abbasi Rasoul1,Esmaili Mohadeseh1ORCID

Affiliation:

1. Hazrat-e Masoumeh University, Iran

Abstract

The integration of artificial intelligence (AI) in marketing has revolutionized customer engagement, product design, advertising, pricing, and distribution. AI's diverse applications, driven by algorithms, enhance data analysis, enabling more effective marketing and sales strategies. In product design, AI creates personalized value propositions aligned with individual customer needs. In advertising, AI facilitates targeted and accurate ads, optimizing returns and reducing waste. AI transforms pricing through dynamic pricing using predictive algorithms for cost-effective and competitive strategies. In distribution and supply chain, AI enhances speed, accuracy, and efficiency through real-time monitoring and predictive modeling, ultimately improving customer satisfaction.

Publisher

IGI Global

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