Cybersecurity Strategies for E-Commerce

Abstract

E-commerce has become an indispensable tool for businesses of every scale in the digital age. Applying these best practices in businesses would enable them to build a successful identity followed by the process of attracting and retaining customers and leading towards an increase in revenue. The case studies vouch for how effective these practices can be, such as by establishing an easier-to-use website, using social media to its full potential, or simply delivering a top-notch customer experience. To succeed in the e-commerce industry, companies must engage in several practices addressed within this paper such as cauterizing their customer base, ensuring their website is attractive and user-friendly, and using digital marketing. In addition to that, the book deconstructs case studies on e-commerce companies to provide you with practical examples and an action plan.