Affiliation:
1. University of Maribor, Slovenia
Abstract
The contribution focuses on an individual's right to control their personal data and the right to privacy, emphasizing the legal aspects and developments in the context of modern technological and digital challenges. These rights become especially critical in the context of swift advancements in technology and digitalization, enabling the accumulation, examination, distribution, and sharing of extensive data volumes in previously unattainable manners. There has been a surge in sensors embedded within smart devices, gathering data from various aspects of our professional and personal lives. Furthermore, artificial intelligence (AI) has emerged, capable of analysing and interpreting data in unthinkable ways. These shifting dynamics present a challenge to reconsider how data is regulated. It's not merely about updating the rules themselves; it involves reimagining the process of creating regulatory frameworks.