Affiliation:
1. KIIT School of Management, KIIT University, India
2. University of Cambridge, UK
3. Indira Gandhi National Tribal University, India
Abstract
Social media has significantly impacted the way medical professionals interact, collaborate, and share their perspectives. It has enhanced healthcare and medical education by facilitating knowledge exchange and fostering global networking. Social media platforms also serve as a virtual center for professionals to search for global work opportunities. They are powerful promotional tools for medical meetings and conferences, attracting attendees worldwide and encouraging collaboration. They provide access to diverse viewpoints, encouraging alternative approaches to healthcare challenges. This digital connection can lead to collaborative research partnerships, joint initiatives, and the exchange of best practices, creating a global network of subject matter experts. This chapter provides an overview of the benefits of social media platforms for medical practitioners in building a network.