Genetic Data

Abstract

This chapter will discuss the integration of genetic data into marketing strategies which represents a groundbreaking shift in the way businesses understand and engage with consumers. This will also explore the transformative impact of leveraging genetic information for consumer understanding, product development, and consumer targeting. This study will involve into the challenges and opportunities associated with this paradigm shift, including regulatory considerations and public perceptions. This chapter will provide insight into multiple uses of genetic data into fields like healthcare and nutrition as well as fitness industry. The companies can target effectively using specific genes of individual for customized promotion and advertising at a personal level. This basic approach will add a value in the marketing by approaching customers. Companies should take consent from people before sharing or utilizing their private data for marketing purposes or related purpose. They should follow rules and regulation made with respect to the safety and privacy.