Affiliation:
1. Bennett University, India
Abstract
In recent years, the metaverse has gained popularity in the business world. It is a virtual space where individuals or groups can interact with each other using different digital objects in real time, thus creating a new dimension of social, economic, entertainment activities, and interests. Rapidly emerging business opportunities have triggered organisations to adapt the metaverse as a new engaging platform so that they can gain higher competitive advantage. However, the metaverse adaptation rate is low, the best practices are yet to emerge, and the discussions related to practitioners and scholars are in nominal existence. Deriving from the same question, this chapter tries to enrich the dearth of discussion by analysing the metaverse with and inclination toward the consumer's consumption and financial viability. The chapter may act as a guiding source to practitioners for rational policy making and may be helpful to scholars in extending interdisciplinary research paths across different knowledge domains.
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