Rural Tourism and Wine Experience

Abstract

This study aims to understand some of the main trends in rural tourism and wine sensorial experience. The research study brings together a proposed conceptual model to understand some of the main determinants of rural tourism demand and wine tourism experience. The rural tourism product is a complex reality where there are numerous demographic and functional variants that contribute to its definition and that result in various types of accommodation and experiences. In specific, wine tourism as the intersection between tourist and winemaking activities has been a much explored theme, nationally and internationally, by the scientific community, which has boosted scientific investigation about this issue. The present study represents an important contribution in relation to the rural management of tourist destinations and the development of the relationship with the consumer. From an interdisciplinary perspective, the manuscript presents preliminary insights for rural tourism, but particularly in the context of winemaking experience.