Research Notes on the Future of Marketing and Consumer Insights

Abstract

The objectives of this chapter are to explore some of the most critical trends that reshaping marketing and driving marketing practitioners, marketing education and academic research in marketing and consumer science to change radically the direction of how marketing must transform itself and foresee the future. The ongoing trends in marketing and consumer insights that are likely to shape the future the use of big data and analytics and AI technologies which transforming marketing strategies, enabling predictive analytics, chatbots for customer service, and personalized recommendations. These technologies are also enhancing consumer insights by processing vast amounts of data to uncover patterns and trends. These trends are likely to continue shaping the future of marketing and consumer insights, but it's essential for marketers to stay agile and adaptable in response to emerging technologies and shifting consumer behaviors.