Potential of Digitalization for the Utilization of Artificial Intelligence Models for Uplifting Traditional Marketing Methods

Abstract

This chapter intends to inform about the artificial intelligence intervention for enhancing the marketing of products as India is climbing new heights through the “Digital India” movement. Technologies lessen the market gaps globally. There are numerous domains where the digital arm can prove to be efficient. Online shopping and online educational facilities already proved to be sustained during the COVID-19 pandemic. The chapter discusses one of the segments of society among many segments that suffered during the pandemic: women's self-help groups. As a traditional means, women's self-help groups used to sell their products using exhibitions, but the pandemic and frequent lockdowns hampered the marketing strategy of such self-help groups. Digitalization can reach the smallest need, and research can provide need-based directions for application development. This chapter discusses how artificial intelligence can give wings to such women's self-help groups for marketing and market predictions.