Affiliation:
1. Chitkara Business School, Chitkara University, India
Abstract
In the age of digitization, concerns about digital security and data ownership are paramount. The chapter investigates the cyber threatscape, noting the role of state-backed collectives. Essential defense tools, such as encryption and two-factor authentication, are contrasted with significant breaches like the 2014 Yahoo incident. The commodification of personal data by tech giants for advertising underlines the urgent need for clear data ownership guidelines. The balance between online utility and privacy is challenging, with corporations holding significant power due to vast data reserves. A proposed “digital bill of rights” could provide a universal rights-tech alignment. Future challenges lie in AI implications and the rise of quantum computing, leading towards “surveillance capitalism.” Solutions involve quantum-resistant cryptography, AI-data safeguards, and enhancing digital literacy. The chapter advocates for balancing digital advancement with individual rights for a secure digital future.