Boosting Wellbeing Leveraging Virtual Communities Through Innovative Digital Marketing Strategies-Reference-Cited by-同舟云学术

Boosting Wellbeing Leveraging Virtual Communities Through Innovative Digital Marketing Strategies

Published:2024-07-26 Issue: Volume: Page:336-353
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
Short-container-title:

Author:

Sharma Swati¹^ORCID,Sharma Kavita¹,Mongia Anupal²^ORCID,Malik Reena³^ORCID

Affiliation:

1. University School of Business, Chandigarh University, Punjab, India

2. Mody University of Science and Technology, India

3. Chitkara Business School, Chitkara University, Punjab, India

Abstract

The well-being of individuals has taken precedence in the new era that Covid-19 has brought. Numerous viewpoints on medical care technology and the social sciences have been used to analyse the topic of wellbeing in digital communities. This chapter is a review of the literature that explains how understanding the comfort, happiness, and quality of life of members of virtual communities can help businesses develop their digital communication and marketing strategies.

Publisher

IGI Global

Reference54 articles.

1. Creative dimensions of entrepreneurship: A key to business innovation.;M.Arora;Pacific Business Review International,2016

2. Post-Truth and Marketing Communication in Technological Age

3. Arora, M. (2023). Encapsulating Role of Persuasion and Skill Development in Marketing Communication for Brand Building: A Perspective. In International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality (pp. 1-17). Singapore: Springer Nature Singapore.

4. Virtual Reality in Education

5. Arora, M., & Sharma, R. L. (2021). Post-Pandemic Psycho-Social Wellbeing in India: Challenges and the Way Ahead. Alina COSTIN, 2021.