Impact of Town Criers Using Indigenous Yoruba Language in COVID-19 Awareness on Radio for Behavioral Change Among Rural Dwellers in Lagos

Abstract

In 2020, a study was carried out to show the roles of the new fusion between the indigenous and traditional media (traditional town criers and radio) using indigenous Yoruba language in creating the awareness of COVID-19 among select rural dwellers in Lagos state, and which was published in 2023. This study revealed a novel scene where traditional town criers were brought into language radio stations to create awareness for COVID-19 using Yoruba language. However, this study did not investigate the impact these media fusions had on the minority rural dwellers in Lagos state; rather, it only revealed the roles these media played in creating awareness for COVID-19. Therefore, this chapter investigates the impact the fusion between the traditional town criers as an indigenous media and radio as a traditional media had on select minoritized rural dwellers in Lagos state during the pandemic. This study adopts the health belief model and framing theory, while the instrument for collecting data would be interviews.