Affiliation:
1. Lincoln University College, Malaysia
Abstract
This book chapter delves into the transformative role of ChatGPT in content creation, exploring its underlying techniques, diverse applications, and associated ethical implications. The investigation spans several industries including journalism, marketing, and entertainment, demonstrating the model's adaptability and power. This comprehensive analysis not only spotlights the challenges inherent in implementing ChatGPT, but also illuminates the unique opportunities it presents. By offering a thorough examination of the current state of ChatGPT in content creation and potential future developments, this chapter contributes to the ongoing discourse surrounding AI's impact on content creation.