Affiliation:
1. Istanbul Okan University, Pakistan
2. Near East University, Turkey
3. EDAMA Consulting Group, Jordan
4. Istanbul Galata University, Turkey
Abstract
Sustainability is meeting present demands without compromising future needs. Due to social and environmental consciousness, modern businesses need sustainability. Sustainability business practices consider environmental, social, and economic factors. Sustainable business strategies are defined, discussed, and outlined in this chapter. Sustainability boosts profits and protects the environment and society. Examples include resource efficiency, waste reduction, renewable energy, ethical sourcing, social responsibility, and stakeholder involvement. Goals include business value and environmental and social benefits. Sustainability performance predicts long-term resilience and financial success for investors.
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