A Discourse Analysis of Twitter Communication to Foster Digital Diplomacy Between India and China

Abstract

Online social media platforms enable an individual or agency to communicate interactively and exchange of opinion. Twitter is a very popular platform worldwide for the exchange of opinions. The chapter tries to identify the effectiveness of social media diplomacy and effectiveness of the communication made on Twitter. The study wants to identify the role of Twitter in maintaining the international relations between India and China. There are three key factors that can be identified as the basis of the relationship. Those are business, boarder tension, and the cultural exchange. The study has taken two Twitter handles of Sun Weindong, Chinese Ambassador to India, @China_Amb_India, and India in China, Embassy of India Beijing, @EOIBeijing, for the analysis. The discourse analysis method and content analysis have been adopted by accessing Twitter data and news contents of the study. The study also investigates the impact on the users presenting the word cloud. This study shows a new path in the area of open diplomacy.