Affiliation:
1. Balaji Institute of International Business, Sri Balaji University, Pune, India
2. Ramachandran International Institute of Management, India
3. Arihant Institute of Business Management, India
Abstract
The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital inclusion in the Global South, which will cover various aspects like economic impact, digital inclusion, challenges, recommendations, and future prospects. It will also explore how OTT platforms have contributed to bridging the digital divide, fostering access to information, entertainment, and educational content in regions with limited infrastructure and resources. The chapter will analyze initiatives and strategies employed by OTT platforms to reach underserved populations, impact of affordable pricing models, localized content, and innovative approaches to overcome connectivity challenges. The challenges in the Global South are also examined in this chapter including infrastructure limitations, connectivity barriers, privacy concerns, regulatory frameworks, and ensuring equitable access for all populations. Additionally, it will discuss the implications of OTT platforms for socio-economic development, empowerment, and creation of digital opportunities in the Global South.
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