The Rise of Digital Celebrities

Abstract

This article studies celebrity status in digital media, focusing on OTT platforms and social media. New fame paths have changed famous dynamics. This has changed content development, audience engagement, personal branding, and professional-personal boundaries. This study compares digital celebrities to film and television stars, and finds a complex world where renown is achieved by competence, deliberate online presence, and active audience connection. This study examines digital celebrities' professional trajectories, their capacity to migrate into traditional media, and OTT platform fame's future. The results show that digital fame requires constant ingenuity, flexibility, and digital pattern understanding. With more material and specialist personalities, over-the-top (OTT) platforms have a promising stardom potential. This study analyses modern celebrity culture and its potential effects on digital stardom.