Digital Journey Through Fez's Historic Medina-Reference-Cited by-同舟云学术

Digital Journey Through Fez's Historic Medina

Published:2024-06-03 Issue: Volume: Page:72-89
ISSN:2475-6547
Container-title:Advances in Hospitality, Tourism, and the Services Industry
language:
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Author:

Zaifri Mohamed¹^ORCID,Mehdi Boukil²^ORCID

Affiliation:

1. Laboratory of Informatics, Signals, Automatics, and Cognitivism (LISAC), Faculty of Sciences Dhar El Mahraz, Sidi Mohamed Ben Abdellah University, Morocco

2. Laboratory of History, Heritage and Territory, Faculty of Letters and Human Sciences Dhar el Mahraz, Sidi Mohamed Ben Abdellah University, Morocco

Abstract

This study aims to explore the role of digital technologies in enhancing sustainable tourism within the historic Medina of Fez, with a focus on preserving its cultural heritage while fostering responsible tourism practices. Through a mixed-methods approach that combines a comprehensive literature review with qualitative analysis—comprising interviews with key tourism stakeholders and analysis of online reviews—this research investigates the adoption and impact of online platforms, interactive digital guides, augmented reality (AR) applications, and artificial intelligence (AI) systems on the tourism experience in Fez. The main findings reveal that digital interventions significantly improve visitor engagement, facilitate appreciation of cultural heritage, and support sustainable tourism practices. Specifically, tools like AR and AI-powered guides offer personalized and immersive experiences that connect visitors more closely with the Medina's rich history, contributing to the conservation of the site.

Publisher

IGI Global

Reference22 articles.

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